
Ending mush at the AI Engineer Conference
Million websites are being generated by models, and the finding that nobody can tell the bland from the brilliant is a problem of measurement.
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AI has made it easy to generate anything. The challenge is knowing what to make. And how to make it great.




Ending AI mush. We want a world of creativity, intentionality, flavour and balance.
That requires cracking how to measure, classify, steer, search over and codify subjective domains into data models can learn from, and tools agents can use.
So that models and agents can produce not just outputs that are correct, but that feel right.
We’re making the unverifiable verifiable, starting with design.
We work with the top frontier labs to give their models taste, vision and design capabilities
We work with app layer, coding agents and creative technology companies, providing the infra products for context, eval and verification, so they can output better, more flavourful, more personalized and on brand designs.
Bring your palate in post-training, architecture, search, product building, evals, data, design and more, to crack subjective domains.






We’re a hybrid research lab and infra product company. See more of what’s on our mind.
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Million websites are being generated by models, and the finding that nobody can tell the bland from the brilliant is a problem of measurement.
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The Palate API gives agents scored references, brand context and verification, so output ends up distinctive and on brand.
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A hybrid research lab and infra product, evaluating flavour, balance and human-model interaction in design.
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